Here's a summary of the key points from the 2023 Apple Fall Event (iPhone 15 Event) for readers who missed the event:
The iPhone 15 and iPhone 15 Plus are this year's entry-level iPhones. The major changes include the adoption of the USB-C interface and improved call clarity using machine learning to enhance audio quality in noisy environments. Other highlights include the use of a Dynamic Island design with curved edges, the A16 Bionic chip, a maximum screen brightness of 1600 nits in HDR mode (up to 2000 nits in sunlight), an upgraded 48-megapixel main camera with 2x optical zoom, the inclusion of the second-generation UWB chip, and color options in pink, yellow, green, blue, and black. The available storage options are 128GB, 256GB, and 512GB. While the pricing remains the same in the United States, there is a slight price increase in Taiwan, with the iPhone 15 seeing a price increase of around 2000 NT and the iPhone 15 Plus seeing a price increase of 1000 NT.
The iPhone 15 Pro and iPhone 15 Pro Max are the flagship models announced at the event. The iPhone 15 Pro features a titanium metal frame, the A17 Pro chip built on a 3nm process, improved gaming with support for ray tracing, a 5x optical zoom lens on the iPhone 15 Pro Max, and the ability to adjust the focus position and depth of field in portrait mode after taking photos. Other highlights include the use of the USB-C interface with support for USB 3.0 at 10Gbps, a titanium frame with a hairline finish, a new Action button replacing the mute switch with nine different customizable options, the new A17 Pro chip built on a 3nm process, a 120mm 5x optical zoom, direct storage of captured videos to external hard drives, support for shooting videos in Log encoding for professional post-processing, support for spatial video for Vision Pro, color options in black, white, deep blue, and titanium metal, and storage options of 128GB, 256GB, 512GB, and 1TB.
Apple also introduced the Apple Watch Series 9, featuring new case color options, improved screen brightness, and enhanced accuracy and connectivity for the Precise Finding feature. The maximum brightness reaches 2000 nits, and it is equipped with the new S9 system chip, offering 20% improved CPU performance and 30% improved GPU performance compared to the S8 chip. It also supports new double-tap gestures and the second-generation UWB chip for enhanced Find My functionality. Additionally, Apple made updates to the iPad and Mac lineups.
Apple announced several updates to its other products and services as well. For example, the official versions of operating systems such as iOS 15, iPadOS 15, watchOS 8, and macOS Monterey will be released in a few weeks. Additionally, Apple announced new features for Apple Fitness+, content updates for Apple Music and Apple TV+, and more.
These are some of the highlights from the 2023 Apple Fall Event. Apple introduced exciting technologies and features in its new products, offering users better performance and user experiences.